SEO(Search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO ( Search Engine Optimization )
SEO stands for “search engine optimization.” Search engine optimization may best be described as the art and science of optimizing your website hosting, design, content and promotion, with the goal of increasing the number of visitors to your site by placing higher on search engines..Let increase your website traffic by proper SEO.
What Is Search engine optimization ?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via the “natural” or un-paid “organic” or “algorithmic”search results. SEO is also a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
As a marketing strategy, SEO considers how search algorithms work and what people search for in order to increase a site’s relevancy. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
Why Search engine optimization is Important ?
People say-”We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?”
Answer is-When someone types a word or phrase called”keyword” into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. But this is not easy as much as you think, because there are so many sites which are related to your website. There are so many factors to improve the visible of your site in search engines. It doesn’t happen without a little work, called Search Engine Optimization
How Search engine optimization (SEO) Works ?
Search engine optimization (SEO) works on the principle of satisfying search engine algorithms. Search engines used advanced mathematical equations to analyze and sort websites. Websites that correspond to those equations (algorithms) with highest relevancy get top spots in search results. There are two types of Search Engine Optimization Services-On-page Optimization & Off-page Optimization.
1. On-page Optimization – On-Page SEO is related directly to the content and structure of the website. It should be based on some useful tips on optimizing your site for goods, while the website is in development. This page will help you move up in the page, or keywords to improve search engine rankings depend on search engine optimization site in any way. It occurs mainly on the factors, the index page, instead of the order of keywords. Keyword Research and Analysis.
Page Specific Meta Tag Creation
Alt Attributes for image
Anchor Text Optimization
Header & Footer
Implementation of Google Analytics
Submission of XML Sitemap
2. Off-page Optimization – Off-page seo is work that you undertake outside of your website to improve your seo rankings and visibility for your customer.
Social Bookmarking Submission
Rss Feed Submission
|Custom Application Development||Open Source Applications Customization||Templates, Custom modules|
|PHP, ASP.NET, JAVA||Magento – templates, Custom Modules||Paypal|
|Content Management System||X-cart||Money booker|
|Third party API integration||Joomla – components, virtuemart||2Checkout|
|Social Networking||Drupal||USPS – Quotes, Shipping Labels|
|Data Collection / Crawling||Typo3||UPS – Quotes, Shipping Labels|
|Business Applications||WordPress – Blog, E-commerce||FEDEX – Quotes, Shipping Labels|
|Application Programming Interface (API)||Facebook – Applications, Login||Bax Global – Quotes, Shipping Labels|
|Document Processing||Twitter – Applications, Login, Twitts||Amazon API|
|Application as per requirement||Orkut – Applications||Infusion soft API|